Content Marketer Job Description

We are seeking a Content Marketer to build and execute a content strategy that drives awareness, organic traffic, and qualified leads. You will create compelling, well-researched content that educates our audience, strengthens our brand, and ranks in search. You are an excellent writer, a strategic thinker, and someone who knows how to turn great content into distribution.

Responsibilities

• Develop and execute a content strategy aligned with business and SEO goals
• Write long-form blog posts, guides, case studies, and thought leadership content
• Conduct keyword research and optimize content for search engine visibility
• Manage and maintain the editorial calendar across content formats and channels
• Collaborate with designers, product marketers, and subject matter experts
• Repurpose content across formats — social, newsletters, video scripts, webinars
• Track content performance and use data to refine strategy continuously
• Build and grow the company newsletter and email subscriber base

Requirements

• 3+ years of content marketing experience, ideally at a B2B SaaS company
• Exceptional writing skills — clear, concise, and adapted to different audiences
• Strong SEO knowledge — keyword research, on-page optimization, content clusters
• Experience using CMS platforms (WordPress, Webflow, or similar)
• Ability to manage multiple projects simultaneously to tight deadlines
• Analytical mindset — comfortable using Google Analytics and Search Console
• Experience collaborating with designers and external writers

Nice to Have

• Experience with video or podcast content production
• Familiarity with marketing automation and email tools (HubSpot, Mailchimp)
• Background in journalism or technical writing
• Experience building content programs from scratch