By Industry
Car Dealership Customer Follow-Up
Buying a car is a high-value decision with several handovers: the sales adviser, the finance and paperwork, the delivery of the car and, months later, the first service. This template follows that path, so you can learn which moment builds loyalty and which one puts the next purchase at risk.
15 questions
When to use this template
- A few days after the delivery of the car, when the customer has driven it and remembers the handover clearly.
- Shortly after the first service or maintenance visit, to see how the after-sales team is perceived.
- For customers who tested a car and did not buy, to understand what decided them.
Questions to ask
Choosing the car
- 01How did you first come to us, and how were you welcomed?
- 02Did the adviser understand your needs and your budget?
- 03How was the test drive and the information you were given about the car?
The offer and the paperwork
- 04How clear was the price and what it included?
- 05How did you find the financing or trade-in discussion, if you had one?
- 06Were the documents and the next steps explained clearly?
Delivery of the car
- 07Was the car ready on the date promised and in the condition you expected?
- 08How well were the main features and controls explained to you at handover?
- 09Was there anything missing or unfinished when you took the car?
First service and after-sales
- 10How was it to book and bring the car in for its first service?
- 11Were you kept informed about the work and the cost?
- 12How did you feel about the courtesy, the time taken and the final invoice?
Overall
- 13How does the experience compare with what you expected when you chose us?
- 14Who from our team stood out, and why?
- 15Would you buy your next car with us, and would you recommend us?
Tips for a useful conversation
- Ask each question about the moment it relates to, so the customer does not mix up sales and after-sales.
- Let the customer describe the delivery handover in detail: it is the moment people remember most.
- Thank the customer by name for choosing you and mention the model they bought.
- Pass service feedback to the workshop and sales feedback to the sales team separately, with the customer's words.
Mistakes to avoid
- Treating sales and after-sales as one topic when they are two teams.
- Waiting so long after delivery that the customer forgets the handover.
- Following up only with customers who bought, and not with those who left without buying.
Let Passisto Clients hold these conversations
The AI agent calls your clients, asks the right follow-up questions and gives your team a clear report with the actions to take.