25 Content Marketer Questions d'entretien

How do you develop a content strategy for a B2B SaaS company with no existing content?

Walk me through how you pick topics for a content calendar.

How do you measure whether a piece of content is actually working?

Describe your process for writing a long-form article that ranks on the first page of Google.

How do you balance SEO optimization with writing for humans?

Describe a content program you built that had a measurable business impact.

How do you repurpose content across channels without it feeling recycled?

What's your approach to building topical authority in a niche?

How do you brief subject matter experts to get useful contributions?

Describe your experience with content distribution — beyond just publishing and hoping.

How do you handle a piece of content that took a long time to write but isn't getting traction?

What's your approach to content localization for international markets?

How do you stay organized managing a high-volume content calendar?

Describe your experience with thought leadership content.

How do you write for different audiences — technical vs. business buyers?

What's your approach to case studies and customer stories?

How do you approach pillar pages and topic cluster strategy?

Describe your experience with video or podcast content.

How do you align content with different stages of the buyer journey?

What tools do you use in your content workflow and why?

How do you approach updating old content vs. creating new content?

Describe a time you had to push back on a content request that wasn't strategic.

How do you build a content brand voice for a company that doesn't have one?

What's your experience with newsletter growth?

What makes great content, in your view?